We may, at times, offer discount codes or other incentives, such as downloadable content, when you sign up for marketing content such as newsletters. When you sign up for one of these programs, we typically collect your first and last name and email address so that we may provide you with the offers you requested as well as other offers that we think may be of interest to you. We have not assigned a specific monetary value to the Personal Information we collect via these incentives as the value varies from consumer to consumer, based on the discounts and incentives each customer redeems, and the purchases they make. But we do receive value in the form of consumer engagement and purchases, which we estimate by comparing the total amount spent by our customers who redeem such discounts and incentives, less our expenses to provide the offering to those customers who do not redeem such discounts and incentives within the same timeframe less the costs of the discount and of administering the newsletter program. You can unsubscribe from these newsletters and related communications as described in the communications, which will opt you out from related discounts or other incentive offers and retain any incentive received prior to opting out.